Brand design is what the Brand owner believes in apart from, the visible elements of a brand, including color, design, and logo. It’s the manner in which a business presents itself to the public and distinguishes the business in the mind of consumers. Put simply: brand identity is what customers, and prospective customers can see. At Incredible design, we partner with clients to tell their story which creates loyalty with the brand. Using Design Thinking principles we evaluate What, When, and Why to communicate.